Media

General Mills expands open innovation program with launch of G-WIN Digital
G-WIN Digital discovers, pilots and shares emerging digital marketing technologies with General Mills’ portfolio of iconic brands.

General Mills wins GMA’s CPG Award for Innovation and Creativity
The Grocery Manufacturers Association awarded General Mills with the 2011 CPG Award for Innovation and Creativity.

Forbes Names General Mills to “The World’s Most Innovative Companies” list
General Mills was named to Forbes magazine’s “The World’s Most Innovative Companies” list, which appears in the Aug. 8 issue of Forbes.

General Mills launches new nonprofit to improve food processing and alleviate hunger in Africa
General Mills (NYSE: GIS) today announced the launch of Partners in Food Solutions as a hunger-fighting nonprofit bringing food production and food processing expertise to small and medium-sized food processors in African nation

General Mills connects with more than 1,000 innovators
General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal.

Cereal Partners Worldwide opens new innovation center in Switzerland
The $50 million facility in Orbe, Switzerland will focus on innovation to deliver new consumer benefits through CPW’s breakfast cereals, including improved nutrition, taste and quality.

General Mills Inc. launches its first Spanish language app for Apple® iPad – Que Rica Vida Recetario™
The application is available on iTunes and offers Hispanic consumers instant access to hundreds of recipes for delicious Latin-style meals

General Mills and Koda Energy named finalists for Minnesota Tekne Award
Companies’ collaboration in the running to receive Innovative Collaboration of the Year Award

General Mills Takes Home the Gold at Edison Awards
Last night General Mills Betty Crocker Gluten Free Dessert Mixes won gold at the 2010 Edison Best New Product Awards gala in New York.

General Mills Named Open Innovation Partner of Choice by marcus evans Conferences
General Mills Worldwide Innovation Network Program Accelerating the Pace of Innovation at General Mills

Betty Crocker Digital Kitchen Assistant Makes Food Preparation a Snap
New Microsoft Windows application offers millions of recipes, interactive experience for cooks

General Mills Invites Inventor Community to Join its Enhanced Worldwide Innovation Network
General Mills advances connected innovation efforts through increased focus and transparency with launch of new innovation portal, powered by inno360

Innovative online community launched at Clinton Global Initiative will fight poverty in Africa
Join My Village connects Americans with women and families in Malawi through a partnership between General Mills and CARE