Wheaties
The Breakfast of Champions was our first ready-to-eat cereal.
Wheaties is firmly associated with sporting excellence – and for good reason.
With 100 percent whole grain flakes and plenty of B vitamins and fiber, Wheaties has been helping Wheaties lovers perform like champions since 1924.
In 2010, the iconic Wheaties brand partnered with Ironman (officially the Ford Ironman World Championship), although it wasn't the first time Wheaties has teamed with the triathlon community.
The
Wheaties connection with
celebrities and
athletes goes beyond the box. On Aug. 29,1939,
Wheaties sponsored the first televised commercial sports broadcast of a baseball game to the estimated 500 owners of television sets in New York City.
