Whole grain
Ninety-five percent of Americans still aren’t eating enough whole grain.
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But General Mills is working to change that. In 2005, we converted our entire line of Big G cereals to include at least 8 grams of whole grain per serving (at least 48 grams recommended daily). This was the single biggest health-driven product improvement in our history.
Today all Big G cereals have at least 9 grams of whole grain per serving, and more than 20 have at least 16 grams.
Beginning in 2012, all Big G cereals contain more whole grain than any other single ingredient – a continuation of our efforts to help consumers get whole grain in their diets.
General Mills delivers 38 million whole grain servings per day – a 50 percent increase in whole grain servings since 2004.
Big G cereals are America’s No. 1 source of whole grain at breakfast.
13 U.S Department of Health and Human Services and U.S. Department of Agriculture Dietary Guidelines for Americans, 2010. 7th edition, Washington DC: U.S. Government Printing Office.
